Website Audit

Help Institute for Humane Education assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Institute for Humane Education
Surry, ME, USA
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Institute for Humane Education
Surry, ME, USA


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Posted May 29th

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional Details


Here are a few extra details:

We would like to include SEO audit/assessment, if possible.

In the audit, if possible, we'd like to include special focus on landing pages for our Solutionary Guidebooks (2) and our Graduate Programs. The main reason for this is because our conversion rates are low. Visitor numbers decent, but conversion numbers low in comparison.

Thank you!

What We Have In Place
  • We currently have google analytics data & google ad grant data, FB mkt data, which should make it easy for you to get started. We also have report provided by marketing contractor w/results of past 3m, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,762 , allowing us to improve our site so that we can reach more educators and youth - providing both with the tools they need to solve problems using a solutionary lense/systems thinking - transforming education & world.

If teachers/educators/parents/youth/changemakers can find our website, be inspired to take action by downloading our free resources & guidebooks (one for teachers/parents & one for students) - watching our videos, applying to our grad programs, IHE will be on track to train educators to bring humane ed to classrooms & through the solutionary process, teach studs how to solve our unprecedented global issues w/out harming people, animals & the environment, educating a generation of solutionaries.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Institute for Humane Education
Posted by
Kim C.

Operations Manager

Our Mission

To create a just, humane and sustainable world through education.


It was such a pleasure working with Michael on this project. We were so impressed with the high level of knowledge, professionalism, and experience, as well as his ability to communicate and explain highly technical concepts in ways that were easy to understand. The benefits and impacts to our organization are numerous, significant and will support & enable our success well into the future. I can't say enough about how grateful we are to have this opportunity to work with Mike through Catchafire. Thank You!
Kim Childs
Kim C.

Operations Manager

Website Audit Project

Great group of individuals. Nice to work with such a nice organization. I am looking forward to providing them with much more value in the near future with their digital marketing challenges!
Michael Rux Jr.
Michael R.

Ciphers Digital Marketing Agency

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