This project is in progress
Matched with Lydia X L
Matched with
Lydia X L.

Membership Strategy

Help KAN-WIN develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Des Plaines, IL, USA

Posted May 29th

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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

We are in the beginning stages of creating a membership program with our Board and looking for someone who can provide training. Our Board is extremely dedicated and talented but have minimal experience with nonprofit fundraising

What We Have In Place
  • We currently have an idea for a membership program and have a strategy that outlines: 1. donor segmentation - communication with top 50 donors; 2. how to re-engage lapsed donors; 3. how to recruit new donors; and 4. how to engage existing donors. We also have a full-time development staff who can help you obtain any information you might need
How This Will Help
This project will save us $8,908 , allowing us to allowing us to preserve our unrestricted/flexible funding for truly emergency needs (food, childcare, transportation, housing, etc. for clients)

KAN-WIN has a passionate group of donors who support our mission and vision. However, there has been quite a bit of turnover for the development associate position, which has made long-term membership development and strengthening difficult. With increased donor engagement and individual giving, KAN-WIN will be able to better serve the needs of sexual assault and domestic violence survivors/victims many of whom have needs that cannot only be met through program-specific funding

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Our Mission

KAN-WIN’s mission and purpose is to eradicate all forms of violence against women, including domestic violence and sexual assault, by empowering Asian American survivors and engaging the community through culturally competent services, community education and outreach, and advocacy. KAN-WIN’s vision is to create healthy communities free from violence and oppression, in which all women and children have the opportunity to reach their full potential.

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