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Membership Strategy

Help KAN-WIN develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
KAN-WIN
Des Plaines, IL, USA
KAN-WIN
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KAN-WIN
Des Plaines, IL, USA

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Cause
Gender equity & justice
Skills
Business development Entrepreneurship Strategy consulting

Posted May 29th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We are in the beginning stages of creating a membership program with our Board and looking for someone who can provide training. Our Board is extremely dedicated and talented but have minimal experience with nonprofit fundraising

What we have in place
  • We currently have an idea for a membership program and have a strategy that outlines: 1. donor segmentation - communication with top 50 donors; 2. how to re-engage lapsed donors; 3. how to recruit new donors; and 4. how to engage existing donors. We also have a full-time development staff who can help you obtain any information you might need
How this will help
This project will save us $5,848 , allowing us to allowing us to preserve our unrestricted/flexible funding for truly emergency needs (food, childcare, transportation, housing, etc. for clients)

KAN-WIN has a passionate group of donors who support our mission and vision. However, there has been quite a bit of turnover for the development associate position, which has made long-term membership development and strengthening difficult. With increased donor engagement and individual giving, KAN-WIN will be able to better serve the needs of sexual assault and domestic violence survivors/victims many of whom have needs that cannot only be met through program-specific funding

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

KAN-WIN
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Causes
Gender equity & justice Housing & homelessness Human services
Posted by
Amanda N
Amanda N.

Operations Coordinator

Our mission

KAN-WIN’s mission and purpose is to eradicate all forms of violence against women, including domestic violence and sexual assault, by empowering Asian American survivors and engaging the community through culturally competent services, community education and outreach, and advocacy. KAN-WIN’s vision is to create healthy communities free from violence and oppression, in which all women and children have the opportunity to reach their full potential.

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