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Logo Design & Visual Brand Identity

Help All Peoples Community Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
All Peoples Community Center
Los Angeles, CA, USA
All Peoples Community Center
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All Peoples Community Center
Los Angeles, CA, USA

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Cause
Youth development
Skills
Graphic design

Posted June 2nd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Our organization needs to have its branding streamlined into a Visual Brand Identity to have as the go-to guide of reference for any marketing and design moving forward. Currently, no such guide exists and the branding is all over the place. All Peoples has a very recognizable logo (the faces portion). So, although we are also signing up for a Logo Design, it more so needs a refresh, modernizing and simplification with alternate logo options (main, alternate and watermark).

What we have in place
  • We have .png current logo that we can send. As well as links to our website and social channels as reference. Other than that, we don't have any sort of visual branding guide in place.
How this will help
This project will save us $2,397 , allowing us to divert that savings toward helping our low-income community that we so proudly serve that need it during this COVID-19 crisis.

This is Phase 1 of our marketing initiative. The logo and visual branding identity need to be in place before anything else visual marketing-related can be changed or optimized, specifically the website and social channels.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

All Peoples Community Center
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Causes
Youth development Community & economic development Human services
Posted by
Johana D
Johana D.

Marketing Specialist

Our mission

All Peoples Community Center (All Peoples) is an all-encompassing neighborhood center whose mission is to provide social services and programs that empower individuals and promote community, respect and self-determination for all.

What we do

All Peoples Community Center has become a comprehensive community center, delivering a myriad of social and educational services and activities that are driven by the purpose of:

Helping Children Succeed at Each Stage in their Development
Strengthening and Supporting Individuals and Families and Building Community
Preventing Violence and Crime, in the Community and in the Home
Addressing the Root Causes of Gang Involvement
Providing Job Training and Creating Job Opportunities
Helping Seniors stay Active and Engaged

Testimonials

Read the Impact Story
Erika was great! During this whole COVID crisis, she was extremely patient and worked with our schedule.
Johana D.
Johana D.

Marketing Specialist

Logo Design & Visual Brand Identity Project

Johana was great to work with and clear about what was needed. She provided all of the resources I needed and answered any questions I had.
Erika D.
Erika D.

Freelance Graphic Designer

The pixel