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Matched with Marcus W
Matched with
Marcus W.

Short Video Creation Training

Help United Way of Southeast Missouri learn how to create compelling videos to showcase their great work.
United Way of Southeast Missouri
Cape Girardeau, MO, USA

Posted May 28th

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Short Video Creation Training

Project Details

What We Need
  • Training on how to create video content for web and specific social media channels, including Facebook, Instagram, and YouTube
  • List of recommendations and best practices for shooting a video
  • Instructions for how to post videos to respective social media platforms
Additional Details

We invest in 30 nonprofit partners doing great work. We need to tell their stories while demonstrating the collective power of the United Way network. We want to share these videos in social media, digital newsletters, on our website and theirs. We'd like to begin with 6-8 videos.

What We Have In Place
  • We currently have professional examples of what we're after, which should make it easy for you to get started. We also have marcom professionals (lacking video experience) on our team, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to invest it back into our partner agencies and programs that fight for the health, education, and financial stability of everyone in our region.

Our donors need to see the work and impact of our network of partners, especially now that personal interaction is limited. Few of our partners have budgets that support professional marketing help. We must help them tell their stories if we are to continue supporting them. Impact drives donations; donations create impact.

Project Plan

Prep: Information Gathering & Goal Setting
  • Volunteer Manager and Professional agree on how to focus training
  • Volunteer Manager and Professional connect to discuss video objectives, target audience, and platform(s) for videos to be published
  • Volunteer Manager shares with Professional budget and time available for this project (if applicable)
Milestone 1: Training Plan Creation
  • Professional prepares a detailed training plan outlining topics to be covered and structure of training
  • Volunteer Manager provides feedback which Professional incorporates
Milestone 2: Video Shoot Training
  • Professional trains Volunteer Manager how to record video(s)
  • Professional shares tips and best practices for creating videos - including necessary equipment, determining location/background settings, camera placement, etc.
  • Professional shares apps/tools that can be used to record videos
Milestone 3: Sharing Videos
  • Professional instructs Volunteer Manager how to post videos directly to each specified social media platform
  • Professional remains available for follow up questions for up to two weeks
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About The Org

United Way of Southeast Missouri
Our Mission

The United Way of Southeast Missouri fights for the health, education and financial stability of everyone in the communities we serve. We are the leader in uniting people and resources to build a stronger and healthier community.

What We Do

Our organization has evolved from a Community Chest to a powerful network of 30 partners representing 40 programs that range from meeting urgent needs to changing, even saving lives.

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