This project was completed on Jun 9, 2020
Matched with Ansley A
Matched with
Ansley A.

Brand Messaging Call

Help Youth Challenge of Hampton Roads by speaking with a member of their organization on the phone for 1 hour about their brand messaging needs.
Youth Challenge of Hampton Roads
Newport News, VA, USA

Posted May 26th

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Brand Messaging Call

Call Details

What We'd Like To Talk About
Project topic
I'm looking for a seasoned professional in organizational branding to assist with the re-naming and new logo design for a small faith based substance abuse program for men and women ages 18 and up.
Additional Context

We have been in existence for 40 years, yet our name does not speak to whom we serve. We are a small non-profit in desperate need for a rebrand. I am very concerned that those seeking out help on a search engine will not even click on our program because of the name. Being one of the very few low cost long term programs for substance abuse, my fear is that those without insurance will not get the help they need because our name suggests we serve "youth" when we serve ages 18 and up. I also understand that being around 40 years, we can't just arbitrarily change our name one day. We need a plan to move forward and help with the process along the way!

"Phone Calls" are 1 hour, one-time calls with an organization. Learn the difference between volunteering on a Phone Call and a Project here.

About The Org

Youth Challenge of Hampton Roads
Our Mission

Rebuilding lives that have been devastated by drug addiction and alcoholism; Restoring hope in families; and, Establishing productive citizens back into the community.

What We Do

Since 1979, we have served the Hampton Roads community and beyond, helping those caught in the grips of addiction find hope, foundational recovery, and a new life.

Our 12 month faith based residential program provides classroom training, group and peer counseling, vocational training, and transitional assistance.

We also offer a 30 day residential with aftercare option.


(No testimonial has been submitted by Travis)
I enjoyed speaking with Travis who was very passionate and interested in insights on rebranding. I would encourage anyone wanting to make a difference in the addition / recovery space to consider volunteering with them.
Ansley Allen
Ansley A.


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