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Membership Strategy

Help Cultivating Community develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Cultivating Community
Portland, ME, USA
Cultivating Community
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Cultivating Community
Portland, ME, USA

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Cause
Community & economic development
Skills
Business development Entrepreneurship Strategy consulting

Posted May 25th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

In addition to the above, I would like to include a plan for evaluating and tracking progress.

What we have in place
  • We currently have a donor base/established membership program., which should make it easy for you to get started. We also have a leadership team and board who are strongly committed, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to empower and equip more farmers and gardeners so that our community has more access to healthy-local food.

With this strategy we will be able to build stronger and sustained relationships which will ultimately increase giving. The strategy will also help put key steps and metrics in place to successfully reach our goal.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Cultivating Community
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Causes
Community & economic development Education Environment
Posted by
FH
Frank H.

Donor Relations Manager

Our mission

Growing sustainable communities by: expanding access to healthy, local food; empowering children, youth, and adults to play diverse roles in restoring their local, sustainable food systems; modeling, teaching, and advocating for ecological food production.

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