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Search Engine Optimization Audit

Help Marin Open Studios assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Marin Open Studios
Sausalito, CA, USA
Marin Open Studios
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Marin Open Studios
Sausalito, CA, USA

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Cause
Arts & culture
Skills
Digital marketing Search engine marketing Web development

Posted May 24th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

Marin Open Studios websites (two) need to be checked and search optimized We have a main website and a brand new events site that we have recently introduced to help transition our annual event digital.

What we have in place
  • We currently have Marinopenstudios.org & Marinopenstudios2020.org, which should make it easy for you to get started. We also have two web operators and I will coordinate, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to do do more marketing, advertising and PR helping the artists sell art

we've not properly search optimized our sites

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Marin Open Studios
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Causes
Arts & culture Diversity & inclusion Youth development
Posted by
shiva p
shiva p.

Board Member

Our mission

MOS is a non-profit visual arts organization dedicated to engaging and supporting Marin County artists and their audiences through events, programs and services.
MOS champions a diverse and inclusive community art experience providing established and emerging artists with direct connections to Bay Area audiences and art patrons.

Testimonials

Read the Impact Story
Working with Amy was an awesome experience. she is highly knowledgeable, professional and a joy to work with. She was through, detailed and comprehensive. Her final report was extremely helpful to us and gave us the knowledge we need shaping our needs and future strategy. We are grateful to her and to Catafire for this opportunity to work with her.
shiva p.
shiva p.

Board Member

Search Engine Optimization Audit Project

(No testimonial has been submitted by Amy June)
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