I'd like strategic advice on developing a marketing campaign for community COVID testing and patient outreach. We are a nonprofit health center group in Michigan. Our communications director has left.
The mission of Great Lakes Bay Health Centers is to provide excellent health care to individuals and communities, especially those who are underserved, uninsured or underinsured. The services provided are sensitive to the needs of the community, are not based on ability to pay and are offered without regard to criteria such as race, religion, national origin, sexual orientation or gender identity.