This project was completed on Jul 9, 2020
Matched with Dolan P
Matched with
Dolan P.

Logo Design & Visual Brand Identity

Help YpsiWrites elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Ypsilanti, MI, USA

Posted May 22nd

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are developing a new initiative called the Washtenaw County Writing Center for Secondary Students. This is a partnership between Skyline High School in Ann Arbor, MI and Eastern Michigan University's Office of Campus and Community Writing and its community writing center, YpsiWrites. Since this is a new initiative we need a logo and visual branding to appeal to all of our stakeholders.

What We Have In Place
  • We currently have examples of logos and target audiences, which should make it easy for you to get started. We also have a description of the initiative, its components & audiences, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to invest back into the actual programming -- what we are going to offer schools, teachers, and students. We are offering virtual writing support for middle & high school students throughout the county.

We need to create a unique and appealing identity for this new project -- something that will appeal to our stakeholders, which include middle and secondary students, teachers, and schools in relation to writing and literacy support. We also need strong and identifiable branding in order to appeal to potential donors and supporters.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Everyone is a writer, we believe, or has the potential to be a one. YpsiWrites provides a needed home for writers of all ages to find their voices, their purposes, and their audiences, and to find joy in writing.

What We Do

YpsiWrites is a collaboration between Eastern Michigan University's Office of Campus & Community Writing, 826michigan, and the Ypsilanti District Library. We support writers of all ages working on any kind of writing--memoirs, resumes, business plans, stories, poems, letters, brochures, and many others. Writers can work one-to-one with tutors during our drop-in hours at the Ypsilanti District Library. They can also attend workshops on a variety of writing topics (poetry, zines, resumes) and special writing events (love-letter writing for Valentine's Day). Additionally, YpsiWrites partners with schools and organizations across southeast Michigan to support all writers through special programs and initiatives.


Working with Dolan was amazing. When we interviewed Dolan we were so impressed with his process, which he very clearly laid out and which made him the clear choice for our project, a logo design for a new county-wide writing center for secondary students. Dolan captured and conveyed the essence of our initiative in the logo he designed. He did this by following a step-by-step process in which he solicited key information from us, including what he called our "northstar words". He was a careful listener, and he asked terrific clarifying questions. After learning about our mission and focus, he developed mood boards that we responded to, and he was very in tune with our responses. He then used our response to develop a color scheme and two initial logos. He hit it with the first one! It was incredible. We loved it from the moment we saw it, and we already have gotten incredibly positive feedback from everyone with whom we've shared it. This experience far exceeded our expectations, and Dolan's creativity, professionalism, and thoughtfulness were amazing. Additionally, he was personable, fun, and incredibly easy to work with. This was a highly enjoyable and satisfying experience and project. We are very grateful, both to Catchafire and to Dolan.
Ann Blakeslee
Ann B.


Logo Design & Visual Brand Identity Project

Working with the team behind YpsiWrites was amazing. They were thoughtful and responsive with their feedback, and listened well to my ideas and expertise. Lastly, they were tremendously friendly and fun throughout the process.
Dolan Personke
Dolan P.

Creative Director

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