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Storytelling

Help American Alpine Club enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
American Alpine Club
Golden, CO, USA
American Alpine Club
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American Alpine Club
Golden, CO, USA

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Posted May 21st

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

I'd like to create an evergreen story depository to use for donor communications like our annual report, our website and in appeal letters.

What we have in place
  • We currently have appeals from past campaigns, annual reports, emails to donor, which should make it easy for you to get started. We also have time to chat with our team and can connect you to supporters, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to have extra bandwidth and create compelling content despite the furloughs we've recently experienced. I'm looking for help to create compelling stories in the time of Covid-19 to encourage support.

This will be helpful by providing the AAC with a variety of compelling content to share with donors, supporters, and members of the Club to highlight the impact they have on our community and the role they play as a community member.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

American Alpine Club
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Cause
Environment
Posted by
Maria G
Maria G.

Chief Advancement Officer

Our mission

To share and support our passion for climbing and respect for the places we climb.

Testimonials

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