Website Visual Design

Help TakeRoot Justice capture attention and inspire action with beautiful visual design that gives emotional resonance to the written content on their new or existing website.
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Project Details

What We Need
  • A visual redesign of the Organization's website
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
  • Commitment to 2 phone calls with a developer to guide initial front-end coding work
Additional Details

We need a redesign of a key page on our our website that is meant to show the depth and breadth of our partnerships with community based organizations: https://takerootjustice.org/community-partners/partners/. We currently have a placeholder there from our annual report last year (https://takerootjustice.org/wp-content/uploads/2019/09/Takeroot.Overview.Report.RGB_.pdf), and an incomplete list of partners. The site is wordpress, and the new design will have to work within it.

What We Have In Place
  • We currently have the excel spreadsheet that the graphic was built from, which should make it easy for you to get started. We also have enthusiastic and dedicated staff to work with you, and the ability to provide any other information you need.
How This Will Help
This project will save us $9,186 , allowing us to represent low income tenants in a negotiation for benefits they will be able to rely on when new buildings are allowed to be built on their grounds.

The foundation of our work is our partnerships with grassroots organizations, developed within a tested framework for social change. This project will help us tell our story better, influence the sector and honor our relationships.

Project Plan

P
Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
1
Milestone 1: Analysis of Materials & Brainstorm
  • Professional connects with Volunteer Manager to discuss the goals for the design, brainstorm initial ideas and align expectations for the project
2
Milestone 2: Initial Design
  • Professional creates a mock-up design based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback (2-3 rounds), which the Professional incorporates into design revisions
3
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide and design notes for the Volunteer Manager's approval
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About The Org

Posted by
Paula S.

Senior Staff Attorney

Our Mission

TakeRoot Justice provides legal, participatory research and policy support to strengthen the work of grassroots and community-based groups in New York City to dismantle racial, economic and social oppression.

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