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Visual Brand Guide

Help Friends of Baxter State Park provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Friends of Baxter State Park
Belfast, ME, USA
Friends of Baxter State Park
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Friends of Baxter State Park
Belfast, ME, USA

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Graphic design

Posted May 19th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What we have in place
  • We currently have a basic logo and color scheme, which should make it easy for you to get started. We also have a dedicated staff person with a marketing background, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to kick start our anniversary celebration with a strong identity.

Friends of Baxter State Park is a very small organization that is about to celebrate its 20th anniversary. As it was volunteer-driven for many years, and many hands help drive the ship, there was never a clear direction on logo, branding and voice. Next year's anniversary celebration will be preceded by extensive outreach and communications to both current and prospective members. A clear brand identity will be essential.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Friends of Baxter State Park
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Causes
Environment Youth development
Posted by
Mary W
Mary W.

Deputy Director

Our mission

Friends of Baxter State Park is an independent citizen group with a mission to preserve, support, and enhance the wilderness character of Baxter State Park in the spirit of its founder, Governor Percival Baxter.

Testimonials

Read the Impact Story
Ryan was a true delight and delivered exactly what we needed!
Mary W.
Mary W.

Deputy Director

Visual Brand Guide Project

(No testimonial has been submitted by Ryan)
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