Website Copywriting

Help Apex Youth Connection improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We are already working with a Catchafire web designer on our website. She does not, however, create the written word. I am seeking a talented writer to make the most of her engaging design by telling our story through web copy. This is an amazing opportunity to partner with another web professional and create a powerful tool, supporting Apex Youth Connection as it grows into the next decade.

What We Have In Place
  • We currently have brand assets, brochures, and other existing copy, which should make it easy for you to get started. We also have a basic brand guide, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to invest in programs and/or promotion to drive more people to our amazing future website!

As Apex Youth Connection grows, we have more and more reasons to direct users to our website. Unfortunately, we do not have a website that engages them once they visit. Our Catchafire web designer is working hard to build a site that will allow users to learn about our programs, register for programs, purchase items from our online marketplace (all kid-run, by the way), and support us through donations and/or volunteering. We need copy that compliments her hard work!

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Our Mission

Providing opportunities for youth to grow through bicycle-related (and other hands-on/adventure-based) activities.

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