Website Audit

Help Newport News Green Foundation assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional Details

Our website is a few years old and could use some fresh eyes. We are a small nonprofit that acquires and maintains green spaces in our city. We are looking to improve our virtual presence and need some suggestions on our website.

What We Have In Place
  • We currently have a functioning wordpress website, which should make it easy for you to get started. We also have access to the backend of the website, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to continue our mission of enhancing the quality of life in our city through the preservation, transformation, and promotion of green spaces.

As the need for/appreciation of green space has grown through the COVID crisis, my board has recognized the need for us to have a strong virtual presence. Having fresh eyes on our website that can provide suggestions and feedback would be helpful in knowing where our weaknesses are and how we can improve.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Posted by
Tami F.

Executive Director

Our Mission

The Newport News Green Foundation enhances the quality of life in the City of Newport News through the preservation, transformation, and promotion of green spaces throughout the city.

What We Do

The preservation of green space in a dynamic urban environment as a means to enhance quality of life, increase property value and support the growth of the city.
Transforming vacant and/or blighted properties into more visually attractive spaces.
When possible, making preserved spaces useful, active spaces.
Forming partnerships with like-minded groups and organizations to educate citizens, promote resiliency within the city, and support projects that complement our mission.

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