Logo Design & Visual Brand Identity

Help Invincible City Farms elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

we are moving to a new location we need to change the name, logo, all branding materials.

What We Have In Place
  • We currently have new name for the change, which should make it easy for you to get started. We also have a sense of style which we seek to portray, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus dollars into development

branding is your face to the world.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

to eliminate urban food deserts.

What We Do

Invincible City Foundation grows, distributes and prepare organic, fresh fruits and vegetables inside urban, distressed communities defined, at times, as food deserts.
Through strategic partnerships, ICF brings raw and prepared food within reach of those who struggle to have access. ICF also hosts food and nutrition classes, demonstrations and workplace development in the fields of food preparation, food service, and catering.
ICF employs 30% of its workforce from disadvantaged workers, those in transition to employment: returning veterans, previously incarcerated, long-term employed. The employees are full time, with health benefits and they receive case management services to support their job.

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