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Logo Design & Visual Brand Identity

Help East Lake Expression Engine elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
East Lake Expression Engine
Chattanooga, TN, USA
East Lake Expression Engine
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East Lake Expression Engine
Chattanooga, TN, USA

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Cause
Arts & culture
Skills
Graphic design

Posted May 13th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have some recent metrics generated by social media platforms, which should make it easy for you to get started. We also have analytics from our website host, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to continue serving our community in their educational and practical needs with our still small budget.

We need a cohesive brand identity that communicates who we are and what we do. Since passing our fifth year in operation we have come to recognize that the original brand kit created for us was in sufficient. As a communications professional I don't think I would be able to outsource a rebranding project while running the day-to-day communications.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

East Lake Expression Engine
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Causes
Arts & culture Education Youth development
Posted by
Nikki E
Nikki E.

Director of Communications

Our mission

Expression Engine is an El Sistema inspired after school and summer music program that seeks to develop the creativity, discipline, problem solving skills, social skills, and spiritual maturity of its students through musical instruction and collaboration in a gospel-centered environment.

Testimonials

Read the Impact Story
Rosey is really easy to work with. My organization asked a lot of her and she really delivered. We love our new brand identity because it represents our organization so well. I would absolutely work with her again.
Nikki E.
Nikki E.

Director of Communications

Logo Design & Visual Brand Identity Project

It was great to work with East Lake Expression Engine! My contact, Nikki, was kind, considerate, and flexible. I was able to flex my creative muscles and work at my own pace. It was nice to know East Lake really appreciated my help.
Rosey M.
Rosey M.

Volunteer

The pixel