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Instagram Set Up & Strategy

Help Patient Assist VI use Instagram to engage with their community and expand their network of supporters.
Patient Assist VI
St Thomas, VI, Virgin Islands (U.S.)
Patient Assist VI
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Patient Assist VI
St Thomas, VI, Virgin Islands (U.S.)

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3 Followers
Cause
Health & nutrition
Skills
Digital advertising Social media

Posted May 13th

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Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

I have just created the IG account for Patient Assist VI. I'm unsure where to go from here and how to start attracting followers. I'm somewhat familiar with IG Business accounts but I've never started from scratch.

What we have in place
  • We currently have a newly established IG page, which should make it easy for you to get started. We also have FaceBook photos and other photos, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on building our donor base and enrolling additional patients.

Our marketing strategy has long included the need for PAVI to be on various social media platforms, including InstaGram. Now that it's set up I'm not sure what to do next. It was created under my personal IG account so hopefully that's okay?

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Patient Assist VI
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Causes
Health & nutrition Disaster relief
Posted by
Angela B
Angela B.

Executive Director

Our mission

Patient Assist VI (PAVI) is a non-profit benefiting residents of the US Virgin Islands. Our mission is to make sure no patient has to choose between their basic living expenses and the medications they need to be healthy and productive. As of 2019, we have obtained over $2,000,000 worth of prescription medications for our patients! We are seeing record numbers of referrals and because of the generosity of our donors, our patients never pay anything!

Testimonials

Read the Impact Story
Helen has been incredible to work with! I've enjoyed her knowledge and professionalism throughout the process. Our Instagram page looks great and I am grateful she took the time to leave me with instructions to keep it running smoothly! Helen would be welcome to work on any of our projects in the future.
Angela B.
Angela B.

Executive Director

Instagram Set Up & Strategy Project

Patient Assist VI was great to work with! Angela had great communication and clearly explained the goals of the project.
Helen R.
Helen R.

Student

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