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This project was completed on May 14, 2020
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Matched with Julie O.
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See the Impact story
Marketing Strategy call
Shakesperience Productions, Inc.
Shakesperience Productions, Inc.
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1
Marketing Strategy Call
Call details
What we'd like to talk about
Derive a strategy of pathway to one for marketing to students, parents, and teachers beyond our region, now that we've transitioned to online delivery of our arts & literature education programming.
Additional context
Shakesperience is predominantly a curriculum-support program for teachers and students. While all arts organizations can provide some video, we're rooted in education and interaction. We've adapted everything that kept us in demand in our region to distance learning. Now that geography constraints are removed, we want to market beyond our region. We'd like to strategize how to do that, whether adapting what we already do or whether we create a new procedure.
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Our mission
Traditional
Shakesperience educates and inspires students, families, and theatre professionals through the arts in order to explore social constructs and foster mutual respect for all people. Shakesperience creates innovative, interactive, thought-provoking live theatre programs rooted in classical literature by focusing on the dynamic relationship between the artist and the audience.
Pandemic
A virtual Shakesperience is for parents who need more time to work, for educators who need curricular support, and for students who require a safe environment ensemble creation. Creativity is THE MOST IMPORTANT tool to have when confronting a challenge as sweeping and novel as this one.
Testimonials
Julie is knowledgeable and asks the right questions to spark the ideas I needed. The advice she gave was sound and helpful.
(No testimonial has been submitted by Julie)
