Back to all projects

Visual Brand Guide

Help NEWFIT provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
NEWFIT
Baltimore, MD, USA
NEWFIT
Unfollow
Log in to follow
NEWFIT
Baltimore, MD, USA

0

Live Projects

9

Matched Projects
0 Followers
Cause
Health & nutrition
Skills
Graphic design

Posted April 23rd

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

Good afternoon, we are looking to make a digital pivot in the midst of this fluid COVID virtual world that we are in now. With that being said, we realize that we should be very intentional about our digital visual presence & brand assets as our NEWFIT online will be at the forefront of our new digital venture.

What we have in place
  • We currently have a solid logo, website, and color pallatte. www.newfit.org, which should make it easy for you to get started. We also have active social media @wearnewfit on Fb, IG, & twitter, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to to reallocate already scarce resources to create a viable sustainable business model during and post-COVID.

Realizing that admist this current pandamic, the world and "normal" has been redefined. Our current business model of offering school-based, wellness, fitness, and athletic programming is not vialable. We need to make a digital pivot offering virtual prommaning, collaboration & service. Also we see the need and opportunity to expand beyond our current market to offering virtual wellness, fitness and athletic programms, events, trainings, etc at scale.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

NEWFIT
Unfollow
Causes
Health & nutrition Education Youth development
Posted by
Kevin A
Kevin A.

Founder/Executive Director

Our mission

Our mission is to spark a lifelong practice and passion for wellness through fitness and health education programming.

What we do

We offer year-round recess, competitive athletics, and holistic wellness programming to elementary and middle school students and their greater school communities who typically lack access to consistent quality year round wellness recreational activities of any kind.

The pixel