This is primarily a naming/branding project. ISDD has an extremely long name which does not reflect its current core programming, providing support services to kinship families. We went through a re-branding in 2014, which traded one extremely long name for another (Institute for the Study of Disadvantage and Disability). In the last four years we have gone from providing 4 completely different programs serving completely different populations with no overlap to just one program/population.
ISDD has gone from being all over the map in terms of programs and service populations to just one. We are sure about what we do and why, however, our current name and branding does not support our targeted programming. Our name has been a mouthful for 16 years and it is time to find a new one that is shorter and better represents the kinship services we provide along with corresponding branding/logo.
Creating healthier outcomes for vulnerable children and families.
Project GRANDD (Grandparents Raising And Nurturing Dependents with Disabilities) provides supportive services to ensure the success of low-income kinship families in the Atlanta Metro Area.