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Google Ads Set Up

Help Connecticut Council on Problem Gambling make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Connecticut Council on Problem Gambling
Wethersfield, CT, USA
Connecticut Council on Problem Gambling
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Connecticut Council on Problem Gambling
Wethersfield, CT, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted August 3rd

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have been approved for the Google AdWords grant (10K) and have AdWords and Analytics accounts.

We're looking to set up the account and learn how to maintain/administer it going forward.

What we have in place
  • We currently have the requisite website and accounts, which should make it easy for you to get started. We also have dedicated staff, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to develop culturally relevant, targeted outreach and education for high-risk populations.

This is important to help us raise awareness of 1) the organization, 2) problem gambling as a societal issue, and 3) available resources for help statewide.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Connecticut Council on Problem Gambling
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Cause
Human services
Posted by
Art M
Art M.

Manager of Policy & Communications

Our mission

The Connecticut Council on Problem Gambling (CCPG) is a non-profit organization focused on preventing problem gambling and helping those who may be struggling from disordered gambling as well as persons affected.

CCPG provides Connecticut's only 24-hour Problem Gambling Helpline, offering support via phone, live online chat, and text. We also implement prevention and education programs serving youth, veterans, and other special populations.

CCPG does not advocate for or against gambling, but is committed to working with all stakeholders to help individuals and families dealing with this issue.

Testimonials

Read the Impact Story
Tyler was friendly, easy to work with, and knowledgeable. He was able to quickly get up to speed on our messaging and went above and beyond in working with Google support to help get us up and running. I would gladly work with him again if given the opportunity.
Art M.
Art M.

Manager of Policy & Communications

Google Ads Set Up Project

This is a great nonprofit to work with! The team is very communicative and helpful.
Tyler C.
Tyler C.

Volunteer

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