Copywriting

Help San Francisco 49ers Academy express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
San Francisco 49ers Academy
Palo Alto, CA, USA
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San Francisco 49ers Academy
Palo Alto, CA, USA

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Posted April 8th

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Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

There are a lot of opportunities for COVID 19 emergency funds (grants and individuals) and we need assistance writing a compelling case for support and explaining what we are doing as an organization in response to the COVID 19 crisis. We need to stand out and keep a competitive edge when looking for funding.

What we have in place
  • We currently have sample grants and write-ups, which should make it easy for you to get started. We also have staff you can interview & a development manager, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to apply for funding immediately.

We feel that there is an unprecedented opportunity to fundraise for our organization during this crisis and we need help keeping our information fresh and updated.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

San Francisco 49ers Academy
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Our mission

The San Francisco 49ers Academy provides adolescent students with a community of support that empowers them to be engaged in school, to reach their full potential, and achieve academic and personal success in middle school, high and beyond.

What we do

The Academy creates a community of support embedded within middle school and high schools to empower students to thrive during a crucial time that can set the stage for the rest of their lives. For nearly 25 years, our approach has fostered lifelong connections between students, families, teachers, and local service providers to ensure the fundamental needs of the whole child, and their families, are met.

We work on-the-ground at two school sites all day, every day to support students year-after-year. We look at students' individual needs and build a powerful pipeline for success that follows students as they enter middle school, transition to high school, graduate, and embark on their post-secondary endeavors.

Our program consists of lifelong mentors, deep-rooted trust, and three levels of wraparound support that consist of:

Level 1: School-wide strategies: We advise schools and school districts on best practices to create safe and supportive learning environments. We build awareness around and help to implement enrichment opportunities, partnerships with local service providers, and system improvements. We help bridge middle schools and high schools to ensure students are set up for success as they make this transition and prepare for graduation. We facilitate school-wide events to build community and connect families with resources. We attend district and community meetings to advocate for system-level change.

Level 2: Targeted, needs-based services: Removing barriers to student success by identifying a student's and their family's individual needs and deploying services accordingly. We get to know students, assess their individual and family needs and deploy services accordingly. This may mean providing students with new shoes, clothing, or school supplies. Or it might involve connecting a family to community housing or legal services or arranging food and gifts for the holidays.

Level 3: Intensive individualized support: Students with the most need and highest risk are assigned a caseworker. Caseworkers provide ongoing one-on-one mentorship, meeting at least once a week with students. They bring educators, school leaders, families, and local service providers together to coordinate efforts, make referrals, hold students accountable, and track progress.

Testimonials

We really enjoyed working with Sruti! She was very professional and responsive. We were very pleased with our overall interaction and the quality of her work.
Michele S.
Michele S.

Founder

Copywriting Project

(No testimonial has been submitted by Sruti)
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