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Search Engine Optimization Audit

Help Orenda Project assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Orenda Project
Islamabad, Pakistan
Orenda Project
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Orenda Project
Islamabad, Pakistan

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Education
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Digital marketing Search engine marketing Web development

Posted April 6th

Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

Incoming traffic to be converted into downloads of our app

What we have in place
  • We currently have a list of keywords that we have compiled, which should make it easy for you to get started. We also have data on our target customers, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to develop content for even more grades.

We are entering into an agreement with a state-owned tv channel to broadcast our content throughout the country, reaching all the places we couldn't have before. However, the content is only half of what we offer. The rest of the features, such as comprehensive assessments, are only available on our app and we hope that anyone who searches for our content reaches the app.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Orenda Project
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Cause
Education
Posted by
Daniyal Z
Daniyal Z.

Strategist

Our mission

Orenda is a social enterprise that provides a tailor-made education to more than 160,000 children in an engaging and contextualised manner through the Taleemabad Learning App

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