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Google Analytics Set Up & Training

Help TakeRoot Justice track activity on their website to get a clear sense of how visitors access and learn about their products and services.
TakeRoot Justice
New York, NY, USA
TakeRoot Justice
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TakeRoot Justice
New York, NY, USA

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Cause
Justice & legal services
Skills
Data analysis Digital marketing Information technology

Posted April 2nd

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have staff committed to improving our website, which should make it easy for you to get started. We also have an analytics account, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to represent a building tenant association suing its landlord for terrible conditions.

We are developing our website improvement strategy and would like to do it backed by data!

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

TakeRoot Justice
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Cause
Justice & legal services
Posted by
Paula S
Paula S.

Senior Staff Attorney

Our mission

TakeRoot Justice provides legal, participatory research and policy support to strengthen the work of grassroots and community-based groups in New York City to dismantle racial, economic and social oppression.

Testimonials

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