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Visual Brand Guide

Help Los Angeles Education Partnership provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Los Angeles Education Partnership
Los Angeles, CA, USA
Los Angeles Education Partnership
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Los Angeles Education Partnership
Los Angeles, CA, USA

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Cause
Education
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Graphic design

Posted April 1st

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We have a very limited website style guide that only includes one primary font family and primary colors. I'd like to expand upon that to make a complete brand style guide that also includes flier and e-newsletter design guidelines for staff who primarily use Canva and Constant Contact.

What we have in place
  • We currently have logos, primary brand colors, primary fonts, which should make it easy for you to get started. We also have old flier & PPT templates, email & social media examples, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to have more funds for printing essential outreach pieces we need to reach more families and schools at a critical time.

Without a visual brand style guide, we don't have any organized consistency among projects. This will serve as the foundation for future projects, such as flier designs by non-MarComm staff, e-newsletters, social media campaigns, print collateral, and a website redesign (further down the road).

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Los Angeles Education Partnership
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Causes
Education Human services Youth development
Posted by
Jennifer K
Jennifer K.

Director of Marketing & Communications

Our mission

Founded in 1984, Los Angeles Education Partnership (LAEP) is a nonprofit organization that advances educational equity. Together with families, schools and the community, LAEP facilitates access to and opportunities for quality educational and wellness practices so that children thrive from diapers to diplomas.

Testimonials

Read the Impact Story
I cannot say enough great things about Sarah and her team. They were flexible and patient as we worked closely on this project. Highly responsive, creative, thoughtful, and supportive throughout the entire process. I am blown away by the product and am so grateful for their work! They have supported a strong foundation for an entire brand identity for this organization!
Jennifer K.
Jennifer K.

Director of Marketing & Communications

Visual Brand Guide Project

(No testimonial has been submitted by Sarah)
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