Google Ads Set Up

Help Presbyterian Senior Services make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Presbyterian Senior Services
New York, NY, USA
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Presbyterian Senior Services
New York, NY, USA

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Posted April 6th

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Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have multiple programs and with COVID-19 we want to make sure people know that we are still here to help.

What we have in place
  • We currently have Google AdWords Grant, which should make it easy for you to get started. We also have Kevin Boyette to help coordinate this project, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to test

This will help us use the Google AdWords Grant to direct more traffic to our website and show those who need our services.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Presbyterian Senior Services
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Posted by
Kevin B.

Director of Digital Resources

Our mission

To strengthen the capacity of older New Yorkers, their families, and communities to thrive.

What we do

PSS was founded in 1962 as Presbyterian Senior Services by volunteers to serve older members of their church community. Today, PSS is an innovative, multi-service nonprofit 501(c)(3) agency whose mission is to strengthen the capacity of older New Yorkers, their families, and communities to thrive. PSS has over 70 dedicated staff and over 250 committed volunteers and interns. With a $6+ million annual budget, we are able to run nine busy community centers for older adults, family caregiver and kinship family support programs through PSS Circle of Care three residences - including the first one purposefully built for grandparents raising children - and Coming of Age NYC's popular educational programs that inspire adults 50+ to live with passion and purpose.

Testimonials

JP was very helpful on setting up our Google Ads and training us on how to manage it moving forward. Also showed us some best steps on how to figure out how to create our own ads in the future. JP took the time to answer all our questions. If there was something we weren't doing to best utilize Google Ads he was quick to point it out and make some great recommendations. We highly recommend working with JP. Thank you again for your help on this JP!
Kevin B.
Kevin B.

Director of Digital Resources

Google Ads Set Up Project

Kevin at PSS was great to work with. He was well organized and communicated well throughout the project. The final deliverables were strong as a result of his diligence.
JP W.
JP W.

Volunteer

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