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This project was completed on Mar 27, 2021
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Matched with Sam H.
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See the Impact story
Copywriting
SHOWAbility (formerly ABEL 2, Inc.)
SHOWAbility (formerly ABEL 2, Inc.)
0
14
Copywriting
Project details
What we need
- Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
- Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details
Goal - copy to attract performing artists w/ disabilities to showcase their talent
We have been trying for yrs to find gifted performing artists with disabilities to showcase their talented abilities (singers, musicians, dancers, comedians, actors, etc.) ON STAGE.
There are 3 challenges to finding them:
1) very talented but don't want to come into the spotlight for fear of redicule
2) very talented but don't promote that they have a disability
3) parents (discourage/protect)
What we have in place
- We currently have copy from past efforts and a powerpoint about the nonprofit, which should make it easy for you to get started. We also have terminology NOT to use, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on the showcase and presenting amazing talent that will encourage others to come into the spotlight - ultimately creating a narrative that speaks to their viability rather than their challenges
For years we have tried to identify talented performing artists with disabilities to participate in our SHOW-Ability event. Although people w/disabilities (PwD) are the largest minority (20%) and the only one that anyone can join at anytime, they are the most under-represented in the entertainment industry - not because of them but because of the stigma created by the general population.
We believe that creating safe and welcoming opportunities to showcase their talent can change the stigma.
Project plan
Posted by
Myrna C.
Executive Director
Our mission
SHOWAbility (formerly ABEL 2) uses Music and Performing Arts as our platform for Empowerment (Advocacy), Education, Enjoyment and Employment. Our north star is to become the Paralympics/Special Olympics of the Arts and Entertainment Industries.
Our mission is to Enhance the Quality of Life of People with Disabilities and the Under-served by Creating Music and Arts opportunities for Employment and Enjoyment!
What we do
People with Disabilities represent the largest MINORITY group in America (64 Million people with disabilities - 20% USA population and 1.3 Billion people with disabilities worldwide)...and is the only minority group that anyone can join at any time.
SHOWAbility is for people with visible and invisible disabilities and the supportive people who love them. SHOWAbility is the ally that uplifts the gifts of people with disabilities to be valued and enjoyed by the world without limitations or barriers. In a visible, catchy, and fun-loving way, all of SHOWAbility programming seeks to increase awareness and visibility for the talents and capabilities of people with disabilities so they can pursue their dream to shine on stage while being valued for their uniqueness. SHOWAbility is on the leading edge, initiating unique change by fearlessly creating programming that "values differences", "enjoys similarities", and "embraces oneness" of all people without being patronizing. All are seen as able and not unable, broken, or sick.
Our programs offerings are:
Virtual
* Monthly Virtual Artistic Masterclasses that offer performing arts training program for an inclusive audience of artists and enthusiasts with and without disabilities.
In-Person (once things open-up)
* Statewide Talent Show seeking talented stage performers across the disability spectrum
* The INCLUSIVE CHORUS, made up of singers with and without disabilities
* Disability Awareness Career Day at elementary schools featuring professionals with disabilities
Currently being curated
* Advocacy for accessibility and inclusion in arts theatres and performance venues
* Booking agency for artists with disabilities seeking opportunities for Film/TV and stage.
Testimonials
(No testimonial has been submitted by Myrna)
(No testimonial has been submitted by Sam)
