Logo Design

Help Teatro del Pueblo elevate their visual identity with a new or refreshed logo.
Teatro del Pueblo
Saint Paul, MN, USA
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Teatro del Pueblo
Saint Paul, MN, USA

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Posted March 27th

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Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

We are looking for a logo/ visual identity for our upcoming production of Romeo and Juliet: Love in the Time of Hate, an adaptation of Romeo and Juliet that takes place at the US/Mexico border. We would also like social media sized files of this logo. We would prefer to have the same volunteer complete this project and our two Print Material design projects for a poster and postcard.

What we have in place
  • We currently have a folder of image/logo ideas, which should make it easy for you to get started. We also have access to Creative Cloud, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to spend more marketing the event to share it with as many people as possible.

This project is very important to our communities right now. As an organization focused on the Latinx community, we are hoping this show starts some really good conversations.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

Teatro del Pueblo
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Our mission

To promote cultural pride in the Latinx community and to develop and support Latinx talent, while educating the community at large about Latinx culture and cultural diversity in the arts.

Testimonials

It was super easy and fun to work with Maria. Not only did she go out of her way to make sure the designs matched the voice and feel of the work we were doing, but she also did a great job of keeping me updated with when to expect design revisions. Thank you!
Teatro del Pueblo S.
Teatro del Pueblo S.

Marketing Coordinator

Logo Design Project

This projects was a lot of fun and it was a pleasure working with Remi.
Maria L.
Maria L.

Art Director

The pixel