Copywriting

Help The URBAN LEAGUE OF Essex County express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, one-pager/fact sheet, or fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We are preparing our annual report and can use assistance in copywritng.

What We Have In Place
  • We currently have success stories, preliminary financials, program outcomes, which should make it easy for you to get started. We also have a sample of our last annual report, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to provide direct services to families such as employment search, financial coaching, and early childhood services.

the project is important because it will allow us to tell our story and the impact we are having in improving people's lives.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

Our Mission is to assist African-Americans and other disadvantaged urban residents in the achievement of social and economic equality. The Urban League of Essex County implements it mission through program services, bridge building and advocacy.

What We Do

Since our founding in 1917 the League has put countless numbers of individuals and families on the path to economic opportunity, social equality and the achievement of their dreams. Each year, we help thousands of individuals and their families through quality programs in early childhood education, youth development, employment services, housing and neighborhood revitalization.