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Matched with Iris Y. Y
Matched with
Iris Y. Y.

Search Engine Optimization Audit

Help Child and Family Services of NW MI assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

A close look at our Google Analytics and SEOs to ensure that we are searchable and coming close to the top when people are looking for services that we provide. Also would like to evaluate based on analytics of Facebook pixel and Google Analytics when the optimal time is to post.

What We Have In Place
  • We currently have access to the website, which should make it easy for you to get started. We also have analytics and pixel set up, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to have a professional website evaluation with our limited resources.

I have created our website and it has been updated in the past year. I want to make sure that when I am reviewing our analytics, it is set up in a way that I can easily see the information that is most beneficial. It would also be great to have an analysis of metrics in the past year to share with our agency.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Posted by
Melissa R.

Marketing and Development Specialist

Our Mission

Our services support the safety and well-being of our clients in times of crisis, challenge, and life transition.

What We Do

Child & Family Services is a 501(c)(3) nonprofit organization serving 20+ counties of northern Michigan.
Since opening in 1937, we have provided foster care and adoption services to our region. Over the years, we have grown to respond to our communities changing needs, adding counseling, supervised visitation and exchange, intensive family preservation, runaway and homeless youth services, a free legal aid clinic, and more to our roster of programs.

Our foster care, adoption, behavioral health, licensing, and respite programs are accredited by CARF, assuring our stakeholders of our commitment to excellence in our clinical and administrative practices.

Our Vision:

Consistently striving to create communities where people are safe and healthy.

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