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Instagram Set Up & Strategy

Help Wonder Universe: A Children's Museum use Instagram to engage with their community and expand their network of supporters.
Wonder Universe: A Children's Museum
Christiansburg, VA, USA
Wonder Universe: A Children's Museum
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Wonder Universe: A Children's Museum
Christiansburg, VA, USA

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5 Followers
Cause
Education
Skills
Digital advertising Social media

Posted March 23rd

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Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
What we have in place
  • We currently have employees familiar with Instagram, which should make it easy for you to get started. We also have graphics, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to pay for materials needed within our museum.

Our museum is currently closed so we are trying to improve our social media to reach our guests.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Wonder Universe: A Children's Museum
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Causes
Education Arts & culture
Posted by
SW
Sydney W.

Group Coordinator

Our mission

Wonder Universe educate, amuses, and inspires children and families through play.

What we do

We are a children's museum focused on kids age 0-10, with the goal of inspiring children through play.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Sydney)
Sydney (from the Wonder Universe: A Children's Museum) was awesome! She was very open minded and receptive to the information that was put together for the company. She was also inquisitive and is very eager to tackle the tasks in front of her. The company is behind the social media efforts in a great way and should do well with the efforts they are putting into it. I look forward to seeing their social media (and company) flourish in a big way.
William S.
William S.

Volunteer

The pixel