This project was completed on Apr 1, 2020
Matched with Christine L
Matched with
Christine L.


Help Abel 2, Inc. express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Abel 2, Inc.
Atlanta, GA, USA

Posted March 18th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, one-pager/fact sheet, or fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

Goal - copy to attract performing artists w/ disabilities to showcase their talent

We have been trying for yrs to find gifted performing artists with disabilities to showcase their talented abilities (singers, musicians, dancers, comedians, actors, etc.) ON STAGE.

There are 3 challenges to finding them:
1) very talented but don't want to come into the spotlight for fear of redicule
2) very talented but don't promote that they have a disability
3) parents (discourage/protect)

What We Have In Place
  • We currently have copy from past efforts, which should make it easy for you to get started. We also have terminology NOT to use, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to focus on the showcase and presenting amazing talent that will encourage others to come into the spotlight - ultimately creating a narrative that speaks to their viability rather than their challenges

For years we have tried to identify talented performing artists with disabilities to participate in our SHOW-Ability event. Although people w/disabilities (PwD) are the largest minority (20%) and the only one that anyone can join at anytime, they are the most under-represented in the entertainment industry - not because of them but because of the stigma created by the general population.

We believe that creating safe and welcoming opportunities to showcase their talent can change the stigma.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

Enhance the Quality of Life of People with Disabilities and the Under-served by Creating Music and Arts opportunities for Employment and Enjoyment!

What We Do

Abel 2 creates Self-Confident Agents of Change among the disabled and the under-served to Dismantle Unintended Barriers.

We seek to increase the profile of artists and audiences with disabilities by providing innovative programming for and with people with disabilities and under-served communities. These programs serve to empower, inspire, educate and equip audiences to become agents of change in their own lives and in the lives of those in their communities. We work to be seamlessly inclusive working across the disability spectrum: visible, invisible, and promote people at all levels of ability.

Our two priority programs are: (1) SHOW-Ability featuring talented multidisciplinary artists with disabilities with diverse disabilities and (2) Disability Awareness Career Day featuring professionals with diverse careers across the disabilities spectrum.

Because we Abel 2 is "able to" get people with disabilities (PWD) on stage, we see first hand the need to go beyond minimal ADA requirements to now advocate for the rights of PWD. Disability Rights is Civil Rights!


Chris is terrific! She asked great clarifying questions and was genuinely interested in the outcome. Moreover Chris listened to our desires, made great suggestions, and quick turn arounds of the different versions. The end product was just what we needed! If the opportunity presented itself, I would reach out to Chris again in the future.
Myrna Clayton
Myrna C.

Executive Director

Copywriting Project

Myrna was very responsive and while our initial phone call lasted more than 30 minutes, she gave me all the information I needed to do this project and make sure it met their needs. I really enjoyed her feedback as we worked through various drafts because it was exceptionally helpful in making sure the final letter conveyed the message Abel2 is trying to convey. She is also a wonderful person, and I look forward to working more with her in the future!
Christine Ladwig
Christine L.