Marketing Strategy Consultation

Help Accessible Academics USA, Inc. brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Accessible Academics USA, Inc.
Buffalo, NY, USA
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Accessible Academics USA, Inc.
Buffalo, NY, USA

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Posted March 10th

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Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What we have in place
  • We have a draft of a marketing plan, which should make it easy to get started and a marketing budget set aside for promotion.
How this will help
This project will save us $2,998 , allowing us to serve more students with disabilities.

As a new organization, we are always trying to reach the families that need our services and supporters who can help keep us going. Marketing is critical to building strong connections in our community and it's the area that we struggle most with.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Accessible Academics USA, Inc.
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Posted by
Anne S.

Chief Executive Officer

Our mission

Accessible Academics is a not-for-profit agency that advocates for and provides life, academic, and job skill support to people with special needs transitioning from high school, through college, to independence.

What we do

We provide individualized coaching services in the areas of academic, life skills, vocational, emotional regulation, and social skills to young adults with special needs pursuing post-secondary education. We also teach workshops in the different skill areas open to the public.

Testimonials

Julie is a wealth of knowledge on marketing strategy and helped us develop a plan that fit the needs of our org. She is wonderful to work with and I highly recommend her to orgs seeking marketing planning or strategy expertise.
Anne S.
Anne S.

Chief Executive Officer

Marketing Strategy Consultation Project

Anne was fantastic to work with. She is open and continues to strive to do the work necessary to move her organization forward. I was impressed with her eagerness to learn. She was able to clearly articulate the challenges her organization faces and was extremely receptive to looking at those challenges in new ways. The people in her community will greatly benefit from her work and Accessible Academics.
Julie O.
Julie O.

Volunteer

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