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Instagram Set Up & Strategy

Help Anew Bam use Instagram to engage with their community and expand their network of supporters.
Anew Bam
Saint Paul, MN, USA
Anew Bam
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Anew Bam
Saint Paul, MN, USA

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Cause
Education
Skills
Digital advertising Social media

Posted March 7th

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Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

Help Creating a Brand identity on social media, and how to do effective fundraising on instagram.

What we have in place
  • We currently have Instagram account, and a a couple hundred followers, which should make it easy for you to get started. We also have 3 Volunteers and a Marketing and Communications Director, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to continue to serve youth free of charge and also scale the number of youth we serve each year.

1. Reach more families who are looking for our services.
2. Gain more followers and supporters.
3. Allow us to another avenue of income through social media fundraising.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Anew Bam
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Causes
Education Arts & culture
Posted by
Kevin R
Kevin R.

Executive Director

Our mission

ANEW BAM is dedicated to advancing the academic success of youth and families through culturally responsive arts education, social emotional learning, and African American history and culture.

Testimonials

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