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Storytelling

Help The Hope Clinic enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
The Hope Clinic
Ypsilanti, MI, USA
The Hope Clinic
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The Hope Clinic
Ypsilanti, MI, USA

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Cause
Health & nutrition
Skills
Marketing Writing

Posted June 1st

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

We are developing a resource that will guide potential donors through the story of how Hope Clinic can partner with them to make lives better. We're looking at how to invite people into a virtual tour of our clinic and to show them how each program is making a real impact. We then what to paint a picture of what success will look like for them if they partner with us.

What we have in place
  • We currently have a story telling framework (Story Brand) we use, which should make it easy for you to get started. We also have a clear context for the use of this resource, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to invest that money in providing nearly $7,000 worth of services for our clients.

By telling a clear story to potential donors we will be able to raise enough money to expand our dental program and behavioral health program. This will create a real impact on the lives of people throughout our community.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

The Hope Clinic
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Causes
Health & nutrition Housing & homelessness Religion & spirituality
Posted by
Billy K
Billy K.

Director of community engagement

Our mission

We partner with you to make lives better by providing free medical, dental, food, are and prayer in Jesus' Name.

Testimonials

Read the Impact Story
Lisa was a joy to work with. She really helped out and made our story come more alive each week as we shared it!
Billy K.
Billy K.

Director of community engagement

Storytelling Project

(No testimonial has been submitted by Lisa)
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