Logo Design & Visual Brand Identity

Help Richmond City Health District elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.

Posted March 5th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have gained input from interested youth and they have named the initiative and proposed a logo design. That proposed design is a pair of glasses with a silhouette of youth in one lens and the RVA logo modified to look like buildings in a skyline i.e. with windows. Their sketch did not show the arms of the glasses only the front frame.

What We Have In Place
  • We currently have suggested elements of the logo design, which should make it easy for you to get started. We also have initiative name, identified target audience, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to have funds to give stipends to the teen leaders and cover costs for meetings and events.

This project is important because it will help us to brand the initiative. Having a logo will be an important step in engaging the teens that have already committed to this effort. It will also create our identity. We need to do this in order to begin to market the initiative and move to creating the other necessary components such as an info-graphic based on focus group data, web page design, social media platforms, etc.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
Gale G.

Adolescent & School Health Program Coordinator

Our Mission

Richmond City Health District
Our mission is to expose and address the root causes of health disparities, protect health by preventing the spread of disease, and build health equity by partnering with communities and working collaboratively across sectors.

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