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Logo Design

Help Su Casa de Esperanza elevate their visual identity with a new or refreshed logo.
Su Casa de Esperanza
Pharr, TX, USA
Su Casa de Esperanza
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Su Casa de Esperanza
Pharr, TX, USA

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Education
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Graphic design

Posted February 27th

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Logo Design

Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

We would like to create a secondary logo that depicts our services in the area of early childhood development. Our program is unique in the sense that our educators work with both the child and their parent/guardian within our centers and families' homes. Our focus is on border towns in South Texas and underprivileged areas known as the colonias. We would like our secondary logo to represent our organization's name Su Casa De Esperanza which means Your House of Hope.

What we have in place
  • We currently have an existing formal logo, which should make it easy for you to get started. We also have marketing materials available and some general ideas, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to fund our general operations.

Our organization was first formed out of the Presbyterian church and our formal logo depicts that sentiment. It is misunderstood within the community because it includes a graphic of a church. We want the community to know that our focus is on early childhood development and reflect the essence of that work.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

Su Casa de Esperanza
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Causes
Education Human services Maternal health
Posted by
Sylvia M
Sylvia M.

Executive Director

Our mission

The mission of Su Casa de Esperanza is to improve the spiritual, emotional,
physical, economic, intellectual, and social well-being
of families in the Rio Grande Valley.

Testimonials

Read the Impact Story
Azusa went above and beyond to help us create a new logo. It was a pleasure to work with her. I rate this experience with Azusa as excellent. Thank Catchafire and Azusa for this opportunity.
Sylvia M.
Sylvia M.

Executive Director

Logo Design Project

(No testimonial has been submitted by Azusa)
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