Short Video Creation Training

Help At The Crossroads learn how to create compelling videos to showcase their great work.
At The Crossroads
San Francisco, CA, USA
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At The Crossroads
San Francisco, CA, USA

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Posted February 26th

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Project details

What we need
  • Training on how to create video content for web and specific social media channels, including Facebook, Instagram, and YouTube
  • List of recommendations and best practices for shooting a video
  • Instructions for how to post videos to respective social media platforms
Additional details

I'm looking for advice and help with creating a short video of our clients, volunteers, and staff for our gala. I'm also hoping to use clips from this to post on social to build buzz for our gala. It would be great to figure out the layout of the video and how to shoot it.

What we have in place
  • We have a concept for the video and staff support to create it. We don't have quite the right technology, so I'd appreciate advisement on this as well.
How this will help
This project will save us $3,002 , allowing us to spend more of the money we raise at our gala on our program work--paying counselors for the time they spend with clients and providing supplies to young people on the streets.

This project will both help us produce a great video for our biggest fundraiser of the year--connecting our community with our work more deeply--as well as setting us up to do more small video projects throughout the year. This is hugely important for us as we're working on expanding our ability to share the story of our work.

Project plan

P
Prep: Information Gathering & Goal Setting
  • Volunteer Manager and Professional agree on how to focus training
  • Volunteer Manager and Professional connect to discuss video objectives, target audience, and platform(s) for videos to be published
  • Volunteer Manager shares with Professional budget and time available for this project (if applicable)
1
Milestone 1: Training Plan Creation
  • Professional prepares a detailed training plan outlining topics to be covered and structure of training
  • Volunteer Manager provides feedback which Professional incorporates
2
Milestone 2: Video Shoot Training
  • Professional trains Volunteer Manager how to record video(s)
  • Professional shares tips and best practices for creating videos - including necessary equipment, determining location/background settings, camera placement, etc.
  • Professional shares apps/tools that can be used to record videos
3
Milestone 3: Sharing Videos
  • Professional instructs Volunteer Manager how to post videos directly to each specified social media platform
  • Professional remains available for follow up questions for up to two weeks
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About the org

At The Crossroads
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Posted by
Mari A.

Director of Development and Communications

Our mission

The mission of At The Crossroads is to reach out to homeless youth and young adults at their point of need, and work with them to build healthy and fulfilling lives.

What we do

Our innovative model focuses on young people who do not access traditional services and are disconnected from any type of consistent support. We work with young people who others have given up on, who would not get help without us. We remove common barriers to service by bringing our counselors onto the streets, and shaping our support services around the needs of each individual client. Our goal is to help our clients build outstanding lives, not just lives of subsistence.

We accomplish our mission through a combination of nighttime street outreach and one-on-one counseling, and collaboration with other service providers. We walk the streets of the Mission and Downtown San Francisco at nighttime, bringing help to our clients, rather than making them come to us. We help our clients with anything and everything they need, providing unconditional support for as long as they need to build the lives they want. We partner and advocate to make sure that there is an accessible, culturally competent continuum of care that will provide our clients with the opportunities to realize their dreams.

Testimonials

Madeline is patient, kind, and full of knowledge about creating videos. It was great to work with her and she was really wonderful about rolling with the punches as we had to cancel the event we were planning for in the middle of our working together. She was super available for answering questions over email and by phone. Thanks for helping us create an awesome video, Madeline!
Mari A.
Mari A.

Director of Development and Communications

Short Video Creation Training Project

Getting to work with Mari and At The Crossroads was great experience. It's wonderful getting to work with individuals who are passionate about their work and are truly making a difference in others' lives. Mari was easy to communicate with and an excellent representative of At The Crossroads. Despite the challenges of COVID-19, Mari and At The Crossroads was able to adapt their plans and move forward with a fantastic video. Thank you for the opportunity to collaborate and see this project's journey!
Madeline P.
Madeline P.

Volunteer

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