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Google Ads Set Up

Help Youth Service, Inc. make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Youth Service, Inc.
Philadelphia, PA, USA
Youth Service, Inc.
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Youth Service, Inc.
Philadelphia, PA, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted February 26th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

I am looking to set up a Google Adwords to works with the Google Grant for nonprofits to increase brand awareness and website traffic for our agency. I started to set up the account but I am having trouble getting things started.

What we have in place
  • We currently have a google account, which should make it easy for you to get started. We also have the availability to connect with our webmaster, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to use the money to support programming and our clients

This will help the agency be able to reach a wider audience, leading to more donations and volunteers to support our programming.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Youth Service, Inc.
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Causes
Human services Housing & homelessness Youth development
Posted by
Dan B
Dan B.

Marketing Manager

Our mission

Youth Service, Inc. is a non-profit organization that has provided immediate shelter and support services to Philadelphia's children, youth and families for over 67 years. YSI offers unique programs and niche services throughout the city, including Philadelphia's only Crisis Nursery program and the largest shelter in the area for homeless and runaway teens. Through shelter, counseling, and in-home support services, YSI reaches more than 5,000 clients annually, the majority of whom live below the poverty level.

Testimonials

Read the Impact Story
Joel was great!
Dan B.
Dan B.

Marketing Manager

Google Ads Set Up Project

(No testimonial has been submitted by Joel)
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