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Membership Strategy

Help Crossroads CSB develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Crossroads CSB
Farmville, VA, USA
Crossroads CSB
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Crossroads CSB
Farmville, VA, USA

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Cause
Youth development
Skills
Business development Entrepreneurship Strategy consulting

Posted February 26th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

The above statement accurately describes our expected outcomes.

What we have in place
  • We currently have By Laws, which should make it easy for you to get started. We also have a coalition lead person, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to provide free resources and training to partner organizations and community members.

We want to establish a safe, secure, and healthy drug free community.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Crossroads CSB
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Causes
Youth development Education Health & nutrition
Posted by
Kathy R
Kathy R.

Prevention Coordinator

Our mission

Crossroads CSB Prevention Services provides community and youth education about substance misuse and mental health wellness.

Testimonials

Read the Impact Story
Lisa was great to work with on our membership strategy project. She was very knowledgeable in this area and provided some great suggestions. I would recommend her for anyone who is looking to increase coalition membership and for getting ideas for community engagement.
Kathy R.
Kathy R.

Prevention Coordinator

Membership Strategy Project

(No testimonial has been submitted by Lisa)
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