Logo Design

Help American Cancer Society West Region elevate their visual identity with a new or refreshed logo.
American Cancer Society West Region
San Diego, CA, USA
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American Cancer Society West Region
San Diego, CA, USA

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Posted February 25th

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Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

We require a color logo that is simple, bold, scalable, stampable and can be used in a variety of formats like print materials and powerpoint presentations. The logo must have our American Cancer Society logo embedded.
We have chosen a Lego Blocks theme with the tagline, "Building Blocks of Success". The logo will be used throughout our calendar year and at team meetings.

What we have in place
  • We have an online visual assets and materials portal called Brand Toolkit. Our branding style guidelines are included along with a mountain of visual assets, company logos, flyers, pictures, posters, etc. It provides the assets and shows our artist past examples to get a feel of how we present our brand. Use of the site is free and users can set up their own unique IDs and passwords.
How this will help
This project will save us $3,002 , allowing us to ensure more money is devoted to our mission of saving lives and leading the fight for a world without cancer.

The logo will be used by our local volunteers during our training meetings with them. We will also utilize the logo in future communications to the team. It will help reinforce our message which will lead to more relevancy and income generated in our market.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

American Cancer Society West Region
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Posted by
Patrick R.

Senior Manager, Community Development

Our mission

The American Cancer Society's mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What we do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

Testimonials

Christine was a joy to work with. The work she produced was well aligned with our needs. It was artistic, yet was well within the parameters of what we set as expectations. She was patient with us as I had to reschedule our initial contact multiple times. I highly recommend Christine for future work.
Patrick R.
Patrick R.

Senior Manager, Community Development

Logo Design Project

It was an honor and a pleasure designing and working with Patrick and Debbie at the American Cancer Society West Region! They made it fun and easy!
Christine T.
Christine T.

Volunteer

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