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Social Media Content Calendar

Help Alternatives, Inc. get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Alternatives, Inc.
Fort Monroe, VA, USA
Alternatives, Inc.
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Alternatives, Inc.
Fort Monroe, VA, USA

1

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Cause
Youth development
Skills
Digital marketing Social media

Posted February 24th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What we have in place
  • We currently have ideas, pictures, and stories, which should make it easy for you to get started. We also have a staff person assigned to post, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to designate resources elsewhere in programs that directly serve children and youth.

As a non profit we need help engaging people on social media to share about our work and community impact.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Alternatives, Inc.
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Cause
Youth development
Posted by
RJ
Ragen J.

Executive Director

Our mission

Inspiring young people to realize their inherent potential as valued members of the community and inspiring adults to recognize this same potential.

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