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Brochure Writing

Help Mecklenburg County YMCA create or update copy for a brochure to revamp their marketing materials and highlight their impact for key current and potential stakeholders.
Mecklenburg County YMCA
Clarksville, VA, USA
Mecklenburg County YMCA
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Mecklenburg County YMCA
Clarksville, VA, USA

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Cause
Health & nutrition
Skills
Writing

Posted February 21st

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Brochure Writing

Project details

What we need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with the Brochure Graphic Design project, for new marketing materials
Additional details

I have two brochures that need updating - basic and a youth. The graphics are dated, as is the design, and the wording is pretty basic. We need a new modern look for both brochures and a better way to display the content for a more appealing to prospects and members.

What we have in place
  • We currently have myself (software marketing/software design background), which should make it easy for you to get started. We also have n/a, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to spend resources on childhood development, health living and socially responsible programming. It will help us grow membership and tell our story better, to reach more people that we may serve.

Currently, we are struggling to maintain our membership level and need to update most aspects of our advertising, literature, website, etc. Revamping our literature is one step that will make us look more professional and enable us to reach our audience better.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
2
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Mecklenburg County YMCA
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Causes
Health & nutrition Diversity & inclusion Youth development
Posted by
Catherine M
Catherine M.

CEO/Executive Director

Our mission

To support and enhance childhood development, healthy lifestyles and social responsibility.

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