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Search Engine Optimization Audit

Help Decade to Doorways Partnership assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Decade to Doorways Partnership
West Chester, PA, USA
Decade to Doorways Partnership
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Decade to Doorways Partnership
West Chester, PA, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing Web development

Posted February 20th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have a live website through the SquareSpace platform, which should make it easy for you to get started. We also have Google analytics viewed through SquareSpace, and the ability to provide any other information you need.
How this will help
This project will save us $1,747 , allowing us to provide safe stable housing through rental assistance, case management, and ongoing supports to an individual who has a history of chronic homelessness.

Increased traffic to our website will continue to expand community awareness of homelessness in our County, engagement of cross-sector and cross-system stakeholders to become a part of the community goal of ending homelessness, increased marketing and and exposure of our Be The Key public engagement campaign, and raise funds to support current and future projects that align with the goal of preventing and ending homelessness in our community.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Decade to Doorways Partnership
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Causes
Housing & homelessness Community & economic development
Posted by
Lauren B
Lauren B.

Decade to Doorways Coordinator

Our mission

The mission of Decade to Doorways is to maximize current resources and develop new ones, making them as efficient and useful as possible with the end goal of preventing and ending homelessness in Chester County within 10 years.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Lauren)
Assisting those in needs especially when it comes to housing it's home for me. I was happy to provide and SEO audit for this non-profit. I think they have a lot of potentials to increase their rankings, I am looking forward to assisting them in implementing some of my recommendations.
Daron R.
Daron R.

Brand Developer and Web Development

The pixel