Marketing Strategy Consultation

Help Friends of the Boundary Waters Wilderness brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Friends of the Boundary Waters Wilderness
Saint Paul, MN, USA
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Friends of the Boundary Waters Wilderness
Saint Paul, MN, USA

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Posted February 19th

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Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

I'd like help in creating a targeted digital advertising campaign to increase awareness of our issues and activate new supporters.

What we have in place
  • We have a full-time communications person as well as a policy person who can help with ad ideas. These staffers are also available to help execute any plan we create.
How this will help
This project will save us $2,998 , allowing us to spend more on actually spreading our ads and getting impressions.

This project is critical because our issue is not receiving the attention it deserves in the media so we need to take our message directly to the people.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Friends of the Boundary Waters Wilderness
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Posted by
Scott B.

Policy Director

Our mission

To protect, preserve, and restore the Boundary Waters Wilderness and Quetico-Superior ecosystem.

Testimonials

(No testimonial has been submitted by Scott)
This is a terrific organization supporting a great cause.
East A.
East A.

Volunteer

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