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Market Analysis

Help White Memorial Conservation Center gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
White Memorial Conservation Center
Litchfield, CT, USA
White Memorial Conservation Center
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White Memorial Conservation Center
Litchfield, CT, USA

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Cause
Environment
Skills
Research Strategy consulting

Posted February 19th

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Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

As a precursor to strategic planning we would like to have an outside perspective on our SWOT. Ideally the volunteer either lives in the area or is intimately familiar with Litchfield County, Connecticut.

What we have in place
  • We currently have a dedicated staff, which should make it easy for you to get started. We also have a strong marketing program, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to allocate more resources directly to our mission to provide year-round environmental education programs that inspire understanding, appreciation, and respect for the natural world.

We would like to use the market analysis as a precursor to strategic planning.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

White Memorial Conservation Center
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Causes
Environment Education
Posted by
Peter P
Peter P.

Executive Director

Our mission

The White Memorial Conservation Center, a 501(c)(3) facility, provides year-round environmental education programs for children and adults that inspire understanding, appreciation, and respect for the natural world.

Four guiding principles direct our work:

1. Conservation
2. Education
3. Recreation
4. Research

The pixel