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Visual Brand Guide

Help MOSTe: Motivating Our Students Through Experience provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
MOSTe: Motivating Our Students Through Experience
Los Angeles, CA, USA
MOSTe: Motivating Our Students Through Experience
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MOSTe: Motivating Our Students Through Experience
Los Angeles, CA, USA

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Cause
Education
Skills
Graphic design

Posted February 18th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

Hi! We are happy with our existing logo, but need help creating a style guide to connect colors, fonts, and styles across all of our communication materials. We would like to unify our brand presence so that our website, emails, brochures, flyers etc. all have the same look and feel.

What we have in place
  • We currently have samples of our previous communication materials, which should make it easy for you to get started. We also have a pretty good website, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to fund our annual Culmination ceremony in June, where we celebrate our graduating high school scholars as they go off to college and welcome back our new college graduates.

MOSTe is trying to reach new supporters and grow our presence in the community. More professional materials would help us recruit more students and volunteers.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

MOSTe: Motivating Our Students Through Experience
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Causes
Education Diversity & inclusion Gender equity & justice
Posted by
Nicole F
Nicole F.

Executive Director

Our mission

MOSTe mentors and empowers girls from underserved areas of Los Angeles County to become the next generation of college-educated women. Our vision is to develop women who are confident, career-focused agents of social change.

Testimonials

Read the Impact Story
Sara was a great pleasure to work with! She communicated clearly, gave great suggestions and options, was organized, meticulous, and efficient. The guide she created will be an excellent reference and inspiration for MOSTe's marketing work going forward.
Nicole F.
Nicole F.

Executive Director

Visual Brand Guide Project

Working with Amy at MOSTe was terrific! She provided valuable feedback in a timely manor and was just generally a pleasure to work with.
Sara F.
Sara F.

Volunteer

The pixel