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This project was completed on May 5, 2020
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Matched with Pat W.
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See the Impact story
Visual Brand Guide
Help Soutoura Foundation provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Soutoura Foundation
New York, NY, USA
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Soutoura Foundation
New York, NY, USA
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Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details
We need comprehensive visual branding guidelines to guide use in print and digital communications materials and media.
What we have in place
- We currently have Preliminary design preferences and examples of brands, which should make it easy for you to get started. We also have existing marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $4,696 , allowing us to accept new patient requests that would otherwise have been rejected.
We have not been using clear visual branding guidelines and believe it can hurt our message across platforms.
Project plan
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Posted by
Sokhna Khady N.
Founding Member, Marketing and Communications
Our mission
Soutoura seeks to make a positive difference in the lives of destitute individuals in Senegal.
What we do
We provide access to health care and educational opportunities, by providing support through committed volunteers, international support and standards of excellence.
Testimonials
Patrick has been a real pleasure to work with! We cannot thank him enough as he provided us with superior feedback and support which assisted us in making our Visual Branding Guide Project successful. Initially, creating an effective brand campaign seemed daunting. However, Patrick’s step by step guidance resulted in our now polished and professional Visual Branding Guide. We highly recommend Patrick's services to anyone in need of assistance executing branding demands.
Working with Sokhna and the rest of the Soutoura group was a pleasure. The group had a clear vision of what they wanted and made decisions quickly. I would highly recommend Soutoura as an ideal group to work with in the future.
