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Social Media Content Calendar

Help DeLIVER Care Van, UCSF get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
DeLIVER Care Van, UCSF
San Francisco, CA, USA
DeLIVER Care Van, UCSF
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DeLIVER Care Van, UCSF
San Francisco, CA, USA

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12 Followers
Cause
Disease & medical research
Skills
Digital marketing Social media

Posted March 9th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Our project has a Twitter account that we launched just over a year ago. It needs a lot of work and we're hoping this project can get it relaunched to properly engage with the right target audience.

What we have in place
  • We currently have a Twitter account, which should make it easy for you to get started. We also have photographs of our project and team over the past year, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to confirm hepatitis C diagnosis and incentivize ~24 patients through HCV treatment.

We are revamping our website in an effort to improve our internet presence and need to do the same with our Twitter account. Currently, we are one of the only projects in the country offering the services we do. However, unless someone hears about us via email or a conference presentation they will not know we exist or the impact we're having in the community.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

DeLIVER Care Van, UCSF
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Causes
Disease & medical research Health & nutrition Housing & homelessness
Posted by
Rachel K
Rachel K.

Project Manager

Our mission

To improve liver health for all by providing mobile liver health screenings and linkage to care.

What we do

The DeLIVER Care Van is a mobile hepatitis C clinic. We offer every service along the hepatitis C care cascade from screening to treatment. We are a new program and have been on the streets offering our services to San Francisco since January 2019. We first started as only a mobile testing unit, but in May (only 5 months after being operational) we were able to start offering hepatitis C treatment on the van. We are a one-stop shop for folks curious about their hepatitis C status and for folks interested in getting their hepatitis C cured.

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