Logo Design & Visual Brand Identity

Help One Arizona elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
One Arizona
Phoenix, AZ, USA

Posted February 13th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a planning committee of partners, which should make it easy for you to get started. We also have a dedicated staff person to this project and a logistics tea, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to use those dollars to make this event as free as possible for the young people!

We are doing a youth power summit for the first time and want it to be big, fun and feel professional to the students

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

One Arizona was formed in 2010 as a direct response to the growing disenfranchisement of voters and the attack on our Latino community in the form of SB1070. One Arizona works to improve the lives of minorities, young people and single women by building a culture of civic participation.

What We Do

Our efforts and strategies have focused on ensuring we build a strong grassroots program that meets voters where they are. Here is some of our collective highlights:
-Knocked on close to half a million doors (485,000 estimate)
-Made over 600,000 phone calls
-Signed up close to 100,000 Latinos on the Permanent Early Voting List (96,000 estimate)
-Our efforts combined with natural growth and other efforts has led to increase the size of the list for Latinos from 91,000 in Jan 2010 to over 300,000 as of November 2014.
-Registered and updated 30,000 voter registrations
-Continued to maintain a steady growth in the Latino electorate since 2010, share of the electorate 2008- 16%, 2010-12%, 2012- 18%, 2014-12%
-Most important, kept a unified front of allies and organizations to work on improving civic engagement efforts in Arizona

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